Allow Selena Gomez to formally introduce you to her new look for 2020. The singer posted a selfie of herself with a super curly lob, complete with bangs and caramel highlights. No caption was needed; the photo showing off her big hair transformation has gotten over 4.9 million likes. Because wow, look at her now:
Gomez was first seen with the curly hair on the set of her music video shoot. It was unclear then whether it was just a look for the shoot or something more permanent.
Gomez has been experimenting more with her glam lately—particularly her hair and makeup. She has flirted with bangs throughout her Rare press tour, adding curtain bangs at one point that she brought back last week. She has also been wearing brighter lip colors, following the announcement of her Rare Beauty line. She showed off a berry color from the line during her announcement video, then was in a coral lip last week on a red carpet.
Gomez spoke about the ethos of her beauty brand and how she doesn't believe people should be pressured to conform to any one specific, hot-on-IG look. "I wanted to make a brand where you feel comfortable," Gomez said, citing the expectation some people may feel to look a certain way or use certain products to achieve an "in" look.
"I want girls and boys and men and women to feel comfortable," she continued. "It's [Rare Beauty] meant to be enjoyed, it's very special. We are not meant to look like everybody else, we're meant to look like ourselves."